Fundamentals of Fundraising with Sam Dunstan

Fundamentals of Fundraising: Build the Right Strategy for Your Arts Project

Join our practical and detailed 2-hour online workshop and gain a clear understanding of the fundamentals of fundraising for arts and creative projects in the UK. Led by Fundraiser and company Co-Director Sam Dunstan, this workshop is ideal for creatives, producers and small organisations who want to understand the fundraising landscape and make informed decisions about how to fund their work.
Whether you’re feeling overwhelmed by the options or unsure which routes are right for you, Fundamentals of Fundraising will help you cut through the noise. You’ll explore a range of fundraising approaches, from grants and trusts to partnerships, sponsorship and individual giving and much more. You will also take part in guided exercises to identify which methods best suit your project, capacity and goals.

Why Attend ‘Fundamentals of Fundraising’?

• Clear Overview: Demystify the current fundraising landscape in the UK and understand the most common funding routes for arts projects.
• Practical Exercises: Hands-on activities to help you assess what will realistically work for you and your project.
• Expert Insight: Learn directly from Sam Dunstan, an experienced fundraiser supporting artists and organisations across the sector.
• Relaxed & Supportive: Designed for those new to fundraising as well as those seeking a refresher or new perspective.
• Convenient Online Format: Join live from anywhere or catch up with the recording in your own time.

Workshop Highlights

• Introduction to Fundraising: Understand what fundraising is (and isn’t) and how to create a compelling Funding Narrative. 
• Exploring Funding Routes: Grants, trusts and foundations, Sponsorship, individual giving, Corporate Social Responsibility and more.
• Strategic Thinking: Learn how to match fundraising methods to your project scale, timeline, and capacity.
• Decision-Making Tools: Practical exercises to help you prioritise the most suitable fundraising approaches.
• Next Steps: Leave with clarity, confidence and a starting point for your fundraising plan.

What to Expect
This is an interactive workshop where participation is encouraged. You’ll be invited to reflect on your own practice, take part in guided exercises, and ask questions throughout. By the end of the session, you’ll have a clearer understanding of your fundraising options and where to focus your energy next.
Book now and take the first step towards a more confident, strategic approach to funding your work.