Explore North Somerset @Holiday Inn Bristol Airport

Join us on Thursday 4 February 2027 for a morning at the Holiday Inn Bristol Airport. It’s a chance to connect with visitor economy businesses from across North Somerset and explore opportunities for collaboration, skill-sharing and the latest sector news.

This session focuses on AI for Marketing: a practical guide for tourism businesses.

Are you curious about AI but not sure where to start? Or have you already explored a little and want to go further? This hands-on session will give you practical, easy-to-understand ways to use AI in your marketing, with tips, tools and ideas you can put into practice straight away.

Topics will include:

• The basics: what AI is, the main platforms and what each is good for, and the key terms you’ll hear
• Where AI can help, and what Visit West currently uses it for
• What to watch out for: good and bad practice, where AI can damage trust if used carelessly, and guidance on privacy, ethics and using AI responsibly

Speakers TBC

• Visit West: a practical workshop on using AI in tourism marketing
• Further speakers and the full agenda are TBC

Hosted by North Somerset Council’s Economy Team, Explore North Somerset is a series of events held across the district. The events show what North Somerset has to offer visitors, and give visitor economy businesses a space to connect, develop and grow.

Thanks to the Holiday Inn Bristol Airport for hosting.

Explore North Somerset is free to attend, but places are limited, so we recommend booking early to avoid disappointment.