MerseySearch - Tuesday 3rd November 2026

Our 8th edition of MerseySearch is all about Business Development. Whether you're part of an agency, freelancer or in-house marketer, or perhaps a budding business owner dipping their toes in the world of marketing and sales, come and learn how to win more leads, build a pipeline you can rely on and turn your SEO and marketing work into real revenue.

Our November 26 theme: 
Money Talks: Leads, Referrals and Conversions for SEOs and Marketers

Don't wait for January to plan your 2027 growth. 

We are also back at Frederiks, Hope Street, Liverpool, after your feedback and popular demand. 

Headline Speakers: 

Hannah Dudley: How to effectively attribute SEO wins to client ROI

For too long, organic search reporting has been insulated by vanity metrics. Impressions, rankings and high-volume keyword wins look great on monthly decks, but they often fail to reflect actual commercial value. A top-ranking keyword means very little if it attracts low Average Order Value (AOV) buyers, slim product margins, or unqualified leads that never convert. Hannah breaks down how SEOs can borrow the attribution rigour of paid channels to build clear, profit-focused ROI models for both e-commerce and lead generation clients.

Hannah is a Senior SEO Strategist at Paramount Digital. She has a background in B2B marketing, including rebrands, events, research and digital marketing, before moving into SEO, with wide reach across e-commerce, local SEO, lead generation and trade. She specialises in holistic SEO strategies that go beyond traditional search, extending into LLM and AI search, social search, and user needs and behaviours.

Jordan Japal: Building a Pipeline You Can Refer On When Leads Go Quiet

Jordan returns to MerseySearch to share what he's learned about standing out, making outreach less awkward and building a pipeline you can rely on when referrals go quiet.

Jordan Japal is the sax-playing sales guy behind Sax Sells. He helps agencies and freelancers win work without feeling like they've swallowed a sales script. He's tried everything from cold calls to posting tiny saxophones to prospects. And yes, he plays the sax (so, of course we had to have him back for our return to Frederiks).

Joining the Panel are: 

Luke Burdon, Head of Business Development at Dark Horse. 
Luke has been responsible for over £1.2 million in new business contracts across PPC, Paid Social and SEO. With over 14 years of B2B sales experience across a variety of sectors, he is well versed in sales tactics and what buyers actually want right now.

Laura Wilson, Co-Founder and PR Director at Barrington SEO. 
Laura has more than 11 years of experience in Digital PR, planning and delivering campaigns across a wide range of industries and securing coverage in leading national, regional and industry publications. Alongside developing creative campaigns and outreach strategies, she leads teams, refines agency processes and helps others strengthen their skills. She is passionate about sharing honest, practical lessons from her experience in the industry.

Verena Hallam, SEO & Digital PR Consultant

Come along, swap ideas and leave with a business development plan for 2027. Your welcome drink is on us!