Live Music Trends Report 2021

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Article for UK event organisers
GENERAL DISCUSSION Terry Rosoman, Head of Marketing on 16th of December, 2021
TicketSource reveals insights and trends in a comparison study of over 657,000 ticket sales for 13,000 live music events in the UK for 2021 and 2019.

As an event organiser, you know that staying ahead of market trends is key to a successful event. That's why we've conducted this comparative report between the live music genres in 2021 and 2019 so that organisers can plan their next year's festivals, events or concerts accordingly!

Findings:
- The number of total live music events dropped by 58%.
- Ticket sales per performance dropped by 15.5%.
- The average ticket price rose 12.2%.
- For those who did organise a live music event, the number of events organised per organiser rose by 3.8%.
 
2021 Data collected between 1st November 2020 to 31st October 2021 
2019 Data collected between 1st November 2018 to 31st October 2019


Number of Productions Growth


Although several genres of live music saw considerable growth, overall the industry saw a 58% drop in the number of events organised in 2021 when compared to 2019.



Tickets Sold Per Event


Overall, the total number of tickets sales dropped by 15.5% from 58 tickets sold per performance to 49 tickets.


Average Ticket Price


Overall, live music ticket prices have increased by 12.2% from £14.38 to £16.13. Rock has taken the top spot from Electronic with ticket prices raising a massive 81%.





Events Per Organiser


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About the author

Terry is the Head of Marketing at TicketSource. He guides and manages our team to make sure we provide an excellent service that meets customers' needs, ensuring they come back time and time again!

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Get to know more about Terry here