WORKSHOP: Social Media & Digital Strategies for Traditional Artists

This practical workshop with Hayley Preston, Digital Marketing and Communications Officer at TRACS (Traditional Arts and Culture Scotland), is designed for traditional musicians, storytellers, dancers, craftspeople, and other traditional artists. It explores how social media and digital tools can help participants grow their audience, promote their work, and connect with new opportunities while maintaining the authenticity of their practice and cultural heritage.

We will cover how to:

- Define your unique artistic story and digital presence
- Identify the most effective social media platforms for your work
- Create engaging content that showcases both your creative process and finished pieces
- Develop a simple, sustainable content strategy
- Understand the basics of digital marketing and audience growth
- Use digital tools to support promotion and communication
- Create a realistic action plan for improving your online visibility

The session combines practical demonstrations, group discussion, and hands-on exercises. By the end of the workshop, attendees should leave with a clearer digital strategy, a collection of content ideas, and practical next steps to help them build an online presence that reflects their artistic practice.

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Hayley Preston is the Digital Marketing and Communications Officer at TRACS (Traditional Arts and Culture Scotland) and has spent a number of years working in digital marketing and social media, supporting the promotion of traditional arts and culture.

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Please note this workshop is for over 18s only

Information on the Scottish Music Centre can be found here.
If you have any specific access requirements, please contact [email protected].

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This workshop is supported by TRACS (Traditional Arts & Culture Scotland) through Creative Scotland Multi-Year Funding.

The Traditional Music Forum of Scotland (TMFS) aims to develop, sustain, support and maximise the potential of traditional music in Scotland.